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Update on Splenda Lawsuit Filed by Sugar Industry

Update on the lawsuit filed by the sugar industry against Splenda
manufacturers who advertise claims that Splenda is natural and safe because
it comes from sugar.

LOS ANGELES, Aug. 11 /PRNewswire-USNewswire/ -- U.S. District Court
Judge Dale S. Fischer has set January 6, 2009 as the starting date
for a potentially landmark civil suit against Johnson & Johnson over
its alleged false advertising of the artificial sweetener Splenda.

The central issue before the court is whether the advertising of
Splenda -- a man made chemical sweetener containing chlorine -- makes
consumers believe it is a natural product, by using taglines like
'Made from sugar, so it tastes like sugar' and similar advertising.
Internal documents show Johnson & Johnson knew that its Splenda
advertising was causing consumers to believe that Splenda is natural,
even though it is not. Although rulings in France, Australia and New
Zealand have found Johnson & Johnson's advertising of Splenda to be
deceptive, the company continues advertising in the United States
that remains the subject of legal scrutiny and public criticism.

Lead Sugar Association attorney Mark Lanier declared: 'Now we look
forward to presenting the truth about Splenda to the jury and
focusing on the very real effect of misleading advertising. We are
confidant that the outcome will be a victory for consumers everywhere.'

Additional background information can be found at

SOURCE The Sugar Association
(Source: PR Newswire )

Posted on August 15, 2008 in News | Link To This Entry | Comments (0)


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