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American Diabetes Association and McNeil Nutritionals Partnership

(The following is a corporate-generated article.)

American Diabetes Association and McNeil Nutritionals, Maker of SPLENDA® Brand Products, Announce Sponsorship SPLENDA®, the Nation's Number-One No Calorie Sweetener, Supports National Diabetes Cause

New York, NY (January 20, 2004) – McNeil Nutritionals, maker of SPLENDA® Brand products, announced today that it has provided the American Diabetes Association (ADA) with a sponsorship to support the Association's efforts to fund research, information and advocacy programs on behalf of people with diabetes. This is just one example of how the makers of SPLENDA® have demonstrated their commitment to the diabetes cause.

McNeil Nutritionals' support is helping to ensure that the ADA will be able to continue to pursue its mission by providing support to people with diabetes and their families, especially in the area of educational initiatives and youth programs. As part of this support, the makers of SPLENDA® are helping to reach out to approximately three million people through an ADA pre-diabetes public awareness effort as the sole sponsor of the ADA's publication, "Pre-diabetes – What Is It and What Can I Do?" The 12-fold brochure defines pre-diabetes and its risks and provides insight into how to prevent or delay type two diabetes through physical activity and weight loss.

The makers of SPLENDA® are also supporting the Association's camp program for children with diabetes, which has been in existence for more than 50 years and operates nearly 100 camps and retreats nationwide. Additionally, the makers of SPLENDA® are supporting the Association's Wizdom YouthZone® Web site, which provides children and their families with a fun, interactive way to learn about living with diabetes and good diabetes care as it relates to food, exercise and medication.

"The American Diabetes Association greatly appreciates the support of McNeil Nutritionals, the makers of SPLENDA®, as part of our ongoing mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes," said Vaneeda Bennett, chief development officer for the American Diabetes Association. "Support from organizations like this, which have already enhanced the lives of so many people with diabetes, provide excellent opportunities to further develop information and programs that enable people affected by diabetes to live fuller lives."

The makers of SPLENDA® will also be contributing a number of diabetes-friendly recipes to the Association's Web site, Because it retains its sweet taste during cooking and baking, SPLENDA® No Calorie Sweetener is used by more and more people with diabetes as a main ingredient in many of their recipes.

The makers of SPLENDA® have also supported the ADA's Philadelphia Tour De Cure, a fundraising bicycle event, as well as the ADA 2003 Scientific Sessions' Council on Nutrition. Additionally, the makers of SPLENDA® No Calorie Sweetener have incorporated the ADA's Proud Sponsor logo into its products' packaging.

"At McNeil Nutritionals, we are committed to improving the lives of people with diabetes, and are making this possible, partly through our sponsorship of the ADA," said Colin Watts, president of McNeil Nutritionals Worldwide. "We are especially excited about the positive impact we have had on the ADA's many youth and family programs. It is extremely rewarding to see how the ADA Camps for Children with Diabetes and the Wizdom Youth Program have significantly helped kids and their families living with diabetes."

SPLENDA® No Calorie Sweetener is available to consumers in packets, as well as in a granular form that measures cup for cup like sugar. In the two-and-a-half years since its launch in September 2000, SPLENDA® has become America's favorite sweetener for home use, attracting users of other no calorie sweeteners as well as users of sugar itself.

About the American Diabetes Association

The American Diabetes Association is the nation's premier voluntary health organization supporting diabetes research, information and advocacy. Founded in 1940, the Association has offices in every region of the country, providing services to hundreds of communities. The Association's commitment to research is reflected through its scientific meetings; education and provider recognition programs; and its Research Foundation and Nationwide Research Program, which fund breakthrough studies looking into the cure, prevention, and treatment of diabetes and its complications.

About SPLENDA® Brand

SPLENDA® Brand products are produced by McNeil Nutritionals, Division of McNeil-PPC, Inc. SPLENDA® No Calorie Sweetener products are available at retail stores in packet and granular form. SPLENDA® Brand Sweetener is also used in more than 3,000 products of major food brands worldwide.

About McNeil Nutritionals

McNeil Nutritionals, with headquarters in Fort Washington, PA, markets innovative nutritional products. In addition to SPLENDA® No Calorie Sweetener, its major brands include VIACTIV® Soft Calcium Chews, LACTAID® Milk and Dietary Supplements, and BENECOL® Spreads and SoftGels.

Posted on February 23, 2005 in News | Link To This Entry | Comments (3)


Posted by: frances on March 14, 2005 7:46 PM

Splenda is not what it seems. Dextrose and maltodextrin are corn sweeteners listed as ingredients on the packages of packets and baking product. Corn additives are in thousands of food products. These are highly processed carbohydrates that the ADA tells people to eat plenty of. They have recipes on their web site. This the primary reason that many doctors and fitness trainers are turning to the Glycemic Index Research center. Splenda and other substitues have not proven in my household to help diabetes. I have stumbled over a couple of studies that support me on this. The ADA should do better research before they accept money and endorse a product. I especially think these artificial sugar substitutes should not be given to children. If the big health organizations are going to expect to continue to get support, they need to better research products before they promote them to the public. Corn and all things made from it are being recognized as very bad for blood sugar control. I am now even more convinced than ever to use other research.


Posted by: Dr. Janet Starr Hull on March 22, 2005 6:24 PM

I agree with you on all counts. Someday, human beings will look back at this time in nutritional/medical history and shake their heads in awe at our gullibility and naivety believing the marketing companies to be the health experts. I can’t add much to your comments, as they stand tall on their own! Keep up the good work.


Posted by: Alice on June 19, 2007 3:02 PM

I had a bad reaction to splenda after eating it on Cheerios this morning with skim milk --my glycemic reading went up to 242 from 131 --the prebreakfast reading --and I was very dizzy, I have been walking continually, since and my reading has come down. Have a bit of a headache still and peculiar feeling in the back of my head and my kidneys hurt -I've been controling my diabetes with diet and exercise and have never used Splenda and won't dare to use it ever again, after this experience. Granted Cheerios is not the best choice but I was up early and walking so I think I already had my sugar down below 120 when I ate the breakfast.


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